Home Renovation Company in Canada Gets a Compelling Brand Positioning


IT career

Home Renovation Company in Canada Gets a Compelling Brand Positioning


The client is a budding home renovation and kitchen remodeling specialist striving to carve its niche. ‘Stand out from the crowd with a solid brand-building process’ – this was the need of the client when they first approached us. Their initial requirement was to create a logo and an appealing website that will help them build their brand.


Home Renovation

Home Renovation Company in Canada

The Business Need

The client was trying to establish their presence in a rather competitive marketplace. The branding and social media marketing experts at Cleffex evolved a strategy to boost leads and sales, word-of-mouth referrals, and a lasting social media presence.

We kick-started the collaboration by building an expressive logo that reflects their brand eloquently. Our web development and design team took their web development project and created a simple yet powerful website with SEO-optimized content.

Then we moved on to branding. Our digital marketing team started by helping the client discover their brand identity, enhance it, and launch a positive brand perception within your target market. We focused on defining their brand by creating a niche and finding a unique selling proposition (USP).

The Results

All our branding and social media activities are bringing results to the clients in the form of booming inquiries and increased demand for their services.

Our knowledge and expertise in both emerging technologies and project leadership allowed the client to meet specific technology goals, be better prepared for future evolution, and stand out as industry leaders. We helped our client win new businesses and strengthen their reputation as a service provider with the capabilities to deliver cutting-edge solutions.

Our Solution

We started with absorbing, sharing, and analyzing information from them by engaging in discussions to bring out their goals, visions, and brand value.

We focused the branding efforts around social media marketing (SMM) and social media optimization (SMM) and paid campaigns across multiple platforms.

  • Created an expressive logo for the client
  • Designed and developed their website
  • SEO-optimized the website content with regard their target region
  • Helped them determine their brand value and USP
  • Developed a solid brand approach before the actual design of the identity
  • Creative designs and posters get promoted frequently
  • Promotions of their services, modular kitchen designs, office furniture/cabinet designs, and home and kitchen remodeling at regular intervals
  • Location-based Google paid campaigns and social media campaigns
  • Social Media Optimization
  • Backlinking from other relevant sources


Technologies Used

Google Search Console
Google Search Console
google ads logo
Google Ads

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