Our Solution
We conducted an in-depth digital audit to assess their active media channels and to evaluate the efficacy of their existing campaigns. Subsequently, we were able to brainstorm effective tactics that would meet their marketing objectives and thus developed a digital strategy that the client was pleased with. Our strategy involved: Leveraging social media marketing through powerful visual content to communicate to the existing and potential customers. Deploying paid social media campaigns that specifically targeted the right audience for the right vehicles. Using geo-location data, customer-behavior analysis, and remarketing ads to focus on generating quality leads that converted. Additionally, we developed an analytics tool to track and manage the front end of the platform. The tool would track different kinds of user information like usage of Ads, live channel traffic, live channels, vod (video on demand) traffic, etc. To make the reporting easily understandable and interactive, we offered informative dashboards and graphical representations of data.