Client
Case

Car Dealer in Canada Gets a Powerful Social Media Presence

Client

Many studies have revealed that social networks play a greater role than a dealer’s website when it comes to influencing car shoppers’ decision to choose a dealership. That being the case, no car dealers can ignore the revolutionary power of social media in reinforcing their brand.

Here’s a success story of one of our clients, a leading car dealer for KIA vehicles in Canada, in underpinning their social media presence through creative designs, resourceful & engaging content, and other action-inducing social media promotions. The client approached us through a referral from one of our associates.

Industry

Automobiles

The Business Need

The initial need of the client was to have a captivating logo that resonates with their brand well. After the logo approval, we moved ahead with increasing their brand awareness through a systematic social media strategy. Powerful and engaging social media activity on a regular basis helps car dealers in many tangible ways: it brings more customers, improves the dealership’s reputation, and drives overall digital marketing success.

Our focus was on formulating a thoroughly business-focused brand-awareness strategy to bring in leads, drive revenue, and attain goals. The client’s need was to bag an exciting online presence through organic social media.

The Results

Through effective sharing of photos, images, and infographics across multiple social media platforms, we have achieved a smart visual strategy for the client that is generating continuous sales and positive comments.

Our knowledge and expertise in both emerging technologies and project leadership allowed the client to meet specific technology goals, be better prepared for future evolution, and stand out as industry leaders. We helped our client win new businesses and strengthen their reputation as a service provider with the capabilities to deliver cutting-edge solutions.

Our Solution

We formulated a branding scheme centred on social media to establish the client’s personality and voice as a reputable and trustworthy KIA dealer in Canada. Our other focus areas were building relationships by sharing entertaining and informational content with the intention of engaging customers at every stage of their buying journey.

We began with creating a captivating logo
Smart Social Media optimization (SMO) strategies to manage and nurture the brand’s message and online presence
Location-based targeting by serving relevant messages to the client’s clearly defined audience through display ads
Paid campaigns and sponsored marketing messages on popular social media platforms
Creative designs at regular intervals to accomplish successful social media sharing
Artistic posters to promote their customer reviews and testimonials
Creative social media posts for their community and other activities, like event sponsorships, etc.
A skillful combination of Facebook and Instagram promotions daily
Engaging and powerful content for poster promotions that are customized for each platform
Regular promotions of new & pre-owned vehicles and other services & offers offered by the dealership