Top 9 Tips in Content Marketing for Small Businesses
Small businesses often face unique challenges when it comes to marketing their products or services. It is always a struggle for small businesses to compete with larger companies in traditional advertising channels with limited budgets and resources. This is where content marketing for small businesses becomes relevant. The rise of content marketing has opened doors […]
Understanding Customer Experience: The Key to Success
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou There is probably no other statement that expresses the importance of customer experience (CX) than this by the renowned American writer, poet, and civil rights activist. As a customer, are […]
Evaluate Your Keyword Strategy and Boost Your Website Traffic
Google remains the primary search engine for individuals seeking information online, with more than 3.5 billion searches conducted on it daily.To attract visitors to your website, it is crucial to comprehend how Google identifies and presents search results. By making informed decisions about your site, you can increase the likelihood of your pages appearing prominently […]
An Overview of Ecommerce Metrics and Tools for Conversion Rate Optimization
It is common and not surprising to find that despite spending a lot of time attracting visitors to your website, they are not converting into customers. What is surprising is that over 66% of businesses do not have a well-defined plan for optimizing their conversion rates. Although it may seem like there isn’t enough time […]
