eCommerce Analytics: An Introduction to Analytics, Metrics, and KPIs
Metrics and KPIs are an integral part of ecommerce analytics. They provide valuable insights into the performance of an ecommerce business and help in making data-driven decisions to improve the overall customer experience and increase profitability. Analytics serve as the eyes and ears of a contemporary business, enabling us to comprehend the internal and external […]
How to Formulate an Effective SEO and Content Marketing Strategy for Ecommerce Sellers?
SEO and content marketing play crucial roles in online marketing, especially for e-commerce sellers. A strong strategy for both is vital for success in e-commerce. Effective e-commerce SEO is crucial for enhancing organic visibility in search engines, outperforming competitors in search results, and attracting new customers from Google and other search engines. Content marketing, on […]
The Complete Guide to Snapchat Marketing
In this guide to Snapchat marketing, we aim to provide an overview of the platform, explain who the typical users are, and help you understand the types of marketing that work best on it. Marketers, are you looking to reach a younger demographic? Snapchat is the right spot! Let us also learn how to create […]
A Guide on Google Custom Intent Audiences
The need for Google Custom Intent Audiences is considered in the scenario of promoting your products to buyers online. You do it and some people might not even be looking for the same. Even with the assistance of a skilled digital marketing company, no amount of visibility or ad money will ensure a conversion when […]
