The first impression is the best impression. In the mobile app world, making the best out of that first impression is essential. You should enhance your mobile app onboarding. You can do this by making the process as simple, self-explanatory, and pleasing as possible. This will lead to better user retention and makes your app successful.
It may seem like an easy task but it is a process that you should do carefully. The importance of mobile app onboarding and user retention is an essential aspects of a mobile app. The idea of mobile app onboarding is actually simple. But competition in the mobile app world is quite stronger and users are warier of technical distress. Thus app developers need to figure out the most logical way to design an app, or the most time efficient. This may not translate into an easy-to-use or even good experience for the user. This may leave the users confused about what they can do, and what they have to do in order to benefit from the app.
As per Andrewchen. co, apps are losing an average of ~77% of their users within the first 3 days after installation. But when it comes to the top-rated apps, this rate is quite lower. So, let’s discuss how to make mobile app onboarding better using best practices.
Read this blog to learn more about everything you need to know about mobile app development.
6 Tips to Improve the Mobile App Onboarding
1. Set Big Goals for Your App
It is important of setting a clear objective/goal. It is essential to keep your goal(s) in mind all along the onboarding process. This is because one may lose focus on what it is they are trying to achieve. This could result in adding many extra features that may confuse the user or cause you to completely miss the aim of your own app. Whenever you set a goal for your app or business, always THINK BIG!
Everyone went through this process of crafting nearly impossible goals for the average individual. Giants like Netflix, Microsoft, and many others have succeeded by thinking big.
2. Make an Interactive Guide
In general, most people need to be thoroughly walked through an app. It is essential to actively guide the user through the steps. You can even get users to use the features of the app during a demo.
3. Make Easy Steps For Your Sign-up Process
The most effective way to make sure a good experience for everyone is to reduce the number of buttons, forms, dropdown menus, etc. for a person to go through. Users are more likely to give up if they don’t understand the purpose behind the things asked.
However, for the necessary inputs that are needed, there are many ways to simplify them:
- You can implement smart features. Autocomplete is one popular example. Have the user enter their address, but then fill in the country, ZIP code, etc. for them.
- Users may get very annoyed if they are told to oversee their form again due to an error after completing it. So it is better to try validating fields as they are being entered.
- Try to specify the requirements as clearly as possible. And remember not to include many non-required fields
- Do give clear and concise feedback on errors.
4. Ask for Little Personal Data and “Permissions” as Possible
“About 79% of adults assert they are very or somewhat concerned about how companies are using the data they collect about them” stated an article by PEW Research Center.
Even though you may have the best of the user’s interests at heart in asking for their information. But at least 8 out of 10 of them are skeptical regarding the information gathered by the apps.
Illustrate the following ways to ensure the safety of your users and trust with their sensitive information:
- Add a Privacy Policy link on any and all landing pages.
- Make it clear to your users what information is being collected and the purpose behind it.
- To prevent any personal data infringements, follow the motto Data Rights are Human Rights.
However, remember there are some quick learners who may get bored very easily and quit the app out of frustration. Thus, it is an excellent practice to implement the option to skip through some introductory parts.
5. Develop an Excellent User Interface (UI) & User Experience (UX) Design
A user-friendly interface design is the key factor of a successful app, Yet, a good user experience is equally essential. A better user Interface design can be helpful for your app. Find the perfect balance between a good interface and a good user experience.
6. Optimize and Repeat: Test-> Analyze-> Adjust -> Launch
Mobile app onboarding is first and mainly about the users. You don’t have direct access to all potential users. Thus, there is no other way to know your users’ preferences or displeasure with the app. To tackle this issue you can listen to their feedback and adjust accordingly.
Certain things you think you are aware of can be highlighted with some positive reviews or proven completely wrong with some negative ones. It all depends on how you cater to the users’ needs. This means when you test your apps more, it will lead to more growth.
This is like the Lean Methodology, the process of optimizing the people, resources, energy, and effort of your organization:
The launch funnel is a simple strategy. As your team does more internal testing on the interface designs, the user experiences, the call-to-action displays, the content, etc. chances are more for you to get successful. This will help you know what your target audience values through your data analysis.
In the Analysis phase, most companies and developers tend to concentrate on what is working first before fixing the miscellaneous red flags. But it is not the right practice.
It is essential to fix the red flags first to hack your app’s growth, even if these red flags are small. Once you fix them, then optimize the positives. Even minor adjustments can increase your revenue 2x.
Finally, once you’ve evaluated your app’s fit (design, content, etc.), you will be ready to get launched successfully.
To Wind Up
Mobile app onboarding can speak up for your app as it serves as a bridge between your app and the end user. As you make users’ onboarding experience more interactive, easy, and pleasurable, users will see more value in your app. During this process, you can communicate how valuable your app can be to the end user.
The onboarding improvement process can be tiresome and pleasing everyone isn’t possible. But it is essential to determine the best way for your app to be as impressive and pleasant as possible. This will credit your app with the success it deserves. You can collaborate with a good software development company that can provide you with both mobile app development and UI UX design services.
If you follow the above-mentioned best practice, it will ensure this process moves as quickly and efficiently as possible. At Cleffex, we have a dedicated team to help businesses with mobile app development as well as mobile app onboarding. We can also help you with UI UX design services.
