Have you heard of ecommerce personalization? It is the latest buzzword amongst ecommerce owners that is gaining immense traction in the industry. Most successful brands have adopted this strategy over the years as it enables engagement, increases conversions, and above all, offers a top-notch customer experience.
As per this study by Epsilon, 80% of consumers prefer to shop from a brand that offers a personalized shopping experience.
So, if you want to succeed in the digital world, you need to heed these changing customer demands and adopt the latest strategies like ecommerce personalization for your business. If you are wondering what the term means, how it will benefit your business, and what strategies you can implement to achieve successful results, keep reading. In this article, we will discuss the topic in detail. So, buckle up. Let’s get going!
What is ecommerce personalization?
As the name implies, ecommerce personalization is a digital marketing approach that uses data-driven methodologies to deliver a customized experience to every user. This ensures that each user’s journey is unique and personalized whenever they interact with your brand.
In this competitive world, personalization has become a mandatory tool for effectively engaging with existing customers and target prospects. There are several other benefits that personalization offers to your ecommerce store. Let’s take a look at them.
What are the benefits of ecommerce personalization?
· Increase conversions – with the help of personalized email campaigns, you can add more relevant ids to your email list and increase the number of interested users. This consequently leads to an increase in sales and profits.
· Improve customer loyalty – delivering personalized content can do wonders for your ecommerce customer experience and enhance their loyalty towards your brand.
· Increase website traffic – when you tailor your website content and UI UX design to resonate with your customer’s interests, they will automatically want to visit more frequently and spend more time on it.
· Increase average order size – disseminating personalized marketing strategies to your customers will increase the chances of them indulging in shopping and making more purchases.
· Increase repeat purchases – leveraging ecommerce personalization for your customers shows them that your company actively listens to their individual needs and strives to improve their lives.
· Pocket-friendly strategies – knowing your customers’ requirements and delivering messages accordingly will reduce your overall digital marketing costs.
Ecommerce personalization strategies to improve your online store
The advancements in today’s technology have brought forth numerous opportunities for developing personalization strategies. We have listed below some strategies that you can use to enhance the productivity of your business and your ecommerce customer experience.
1. Develop a customized homepage
As you know, the homepage is the first thing your user sees when they visit your ecommerce store. So, make sure that you welcome your customers effectively. Compared to an offline store, an online website allows you to know your visitors from the very first visit with the help of cookies. You can thus use this information to offer personalized content and a smooth ecommerce customer experience during their next visit.
2. Leverage user-generated content
Most ecommerce websites have a separate section displaying their bestsellers. And this works because most shoppers are interested in knowing what others are buying. You can leverage the same advantage by promoting user-generated content (UGC) in your digital marketing efforts. Well-drafted UGC can showcase your products better and transform your ecommerce customer experience.
3. Offer personalized product recommendations
This is one of the most effective ecommerce personalization strategies that you can use to enhance your marketing approach. Display related products alongside the product purchase CTA to persuade them to buy more. You can also showcase products that they were checking earlier or have shown interest in on their previous visit.
Other popular and effective strategies are cross-selling and upselling. Upselling implies providing suggestions that are more expensive than the product the customer already has in the cart and cross-selling refers to showing items based on their previous browsing history. The idea here is to increase the average order value.
4. Build unique campaigns based on user behavior
To offer a personalized ecommerce customer experience to every user, you need to look at different aspects that include your popular pages, high-converting posts, and the customer’s browsing and shopping history. The idea here is to understand a user’s behavior and deliver products, services and offers according to their needs.
One popular strategy for behavior-based campaigns is exit-intent content. The objective here is to get your visitors’ attention when they are planning to leave the website and urge them to complete a specific action. This could be anything from subscribing to the list or completing a purchase.
5. Display recently viewed products
Another popular personalization strategy devised by an ecommerce development company is to showcase the recently viewed items in a separate section on the homepage so that they can buy the products that were left earlier. You can also integrate a catchy CTA or attractive phrases to get the user’s attention and persuade them to buy.
6. Implement location-based personalization
Unlike a brick-and-mortar store, your ecommerce store has the capability to target users globally. While it is an amazing opportunity to target a wider audience and increase sales, you should always move with caution while taking such a step. Your customers from different countries or regions would be using different currencies and factors (like size details) for shopping.
Therefore, you must make it easy for your customers by providing location-based ecommerce personalization. This way the necessary data will get modified depending on the location from where a user visits it.
7. Increase CTR with a personalized bestseller list
This has been a highly effective and popular strategy among ecommerce marketers to increase CTR and conversions – display a ‘popular list’ or ‘bestseller list’ based on the user’s browsing history and past purchases. This way, you are validating their interests. Assuring them that others are also interested in their choices, will lead them to shop more.
You can further personalize this strategy by displaying the bestseller list on the basis of the user’s location. For instance, the climate conditions in different regions might vary and you could display the products accordingly.
Ecommerce personalization is now a mandatory strategy if you wish to enhance engagement levels, boost traffic and increase conversions. Also, it helps you build a strong relationship with your customers.
We hope that you have now clearly understood the relevance of ecommerce personalization, and how you can implement the strategies in your digital marketing efforts.
Cleffex is a leading custom software development company with a rich experience in ecommerce development. Our experts can help you build an outstanding online store, right from scratch or augment your existing team with the right talent. Contact us to know more about our services.