An Overview of Ecommerce Metrics and Tools for Conversion Rate Optimization
It is common and not surprising to find that despite spending a lot of time attracting visitors to your website, they are not converting into customers. What is surprising is that over 66% of businesses do not have a well-defined plan for optimizing their conversion rates. Although it may seem like there isn’t enough time […]
eCommerce Analytics: An Introduction to Analytics, Metrics, and KPIs
Metrics and KPIs are an integral part of ecommerce analytics. They provide valuable insights into the performance of an ecommerce business and help in making data-driven decisions to improve the overall customer experience and increase profitability. Analytics serve as the eyes and ears of a contemporary business, enabling us to comprehend the internal and external […]