Modern technologies are growing rapidly and new trends appear every year. In today’s world, a well-designed, intuitive, and brand-encompassing website is essential to keep up with the competition. It should be capable of producing the best possible user experience (UX) and user interface (UI). It is best recommended to go for redesign a website every two or three years to keep it handy and up-to-date. It isn’t easy and simple to build a website redesign strategy. Website Redesign involves revamping your whole website and making substantial changes to the overall design, structure, navigation, codebase, and even the content management system (CMS).
Two major factors you need to consider are time and money. Redesigns are not a quick or cheap process. This process does require a huge effort.
As your website is the digital face of your business and can be one of your best sources for gathering more leads and sales. It is crucial to identify whether your website requires a redesign.
9 Signs Showing You Need a Website Redesign Strategy
There are various factors to help you determine whether or not a business needs a website redesign. Here’s the list of 9 key signs that indicate that your company needs a website redesign strategy.
1. Your website takes longer loading time
Page load speed matters a lot. No one wishes to wait for a website that takes to load more than a few seconds. If your website is slow, buyers would lose interest in your business. They might go back to the search results, and visit your competitor’s website. Even Google looks at the page speed of websites like users. And if your website is slow, that can drastically affect your ranking in Google search results.
In 2010, Google began using site speed as a ranking signal in its algorithm. It also uses mobile page speed as a ranking in its mobile search results. Google would also judge web pages on the basis of page experience. Page experience includes factors such as mobile friendliness, HTTPS security, and page speed. So it is necessary to get a website redesign strategy to improve your website.
2. Your website is not an accessible website
It is important to make your website WCAG accessible. When your website is coded to be read by screen readers and to be used by people with various disabilities is also known as an “accessible” website.
You can read The World Wide Web Consortium’s WCAG 2.1 guidelines and understand more about the specifics of the most latest website accessibility guidelines.
Moreover, as you make your website more accessible to people with disabilities, a WCAG-accessible website may also save your business from getting legally sued.
You can use WebAIM to understand whether your website is accessible or not. WebAIM is a free tool that can give you an initial baseline of where your website stands. Even though, it doesn’t guarantee to catch all ADA compliance issues but would give you a rough idea. But for a thorough ADA check, you need to perform functional testing with users.
3. Your website isn’t optimized for mobile phones
People are getting more dependent on smartphones for even small things. This indicates that smartphones have become a part of human life. Most people are spending more time online using their smartphones.
Thus, businesses require a website that works excellently on every device. So it is best to have a responsive website. A responsive website will be easy to use on desktops, tablets, and smartphones as the content of the site automatically adjusts to fit on large and small screens. This will also give a friendly experience for your users.
4. Your website has a high bounce rate
Your website’s bounce rate is the percentage of visitors who comes on your website and then leave without checking any other pages on the site. You can find the bounce rate of your websites using Google Analytics reports.
A bounce rate between 40-50% is commonly considered a decent bounce rate. This is because it indicates that 50-60% of the people who land on your website are staying and keenly checking the site. The criteria for determining what is a “good” bounce rate include various factors. One of your goals for planning a website redesign should be to decrease the bounce rate.
5. You’re not getting enough leads or sales despite high website traffic
Even after getting a lot of traffic to your website, if you are not getting any steady rise in leads or sales then there is probably some issue with your website. You can understand this by tracking conversions from your website. This is when you should refine your website to improve conversions.
6. Your brand has grown beyond the existing design
Another sign is when your company has undergone a rebranding and it has got a new logo or color palette.
After all, your website gives a clear message about your brand identity and personality to possible customers. So it is essential to ensure your brand’s identity isn’t being portrayed inappropriately with bad design.
7. You’re facing difficulty in updating or adding content
Most of the websites are “content managed” which means their owners can log in to an administrative area and add pages, add content, add imagery, and add news posts. If your website was created long back ago, you may face problems in asking the current web design agency to make changes, and this can get expensive.
When you are not able to add new content, it is essential to go for a website redesign. Websites with high-quality content will only help the business to rank better in search result ranking.
8. You’re unable to trace from Google search results
For instance, your website isn’t ranking near the top of the organic (unpaid) search results for relevant keywords that. When your possible customers are typing in to find your products or services online, they are unable to find your website. Then you may miss out on traffic, leads, and possible sales too. There are various things involved in Search Engine Optimization (SEO). However, even the basic components of SEO on your website can bring a noticeable change in your rankings in the search engines and help get more searchers to your site.
9. It’s been more than 5 years since your last website redesign
For most businesses, it is recommended a website be redesigned after every 4-6 years. Trends related to web design comes and leave. However, many profound and long-lasting developments may take place within just a few years.
Check out this blog on the overview of e-commerce metrics for conversion rate optimization.
To Wind Up
You can get better results if you work with a web design agency that concentrates on data-driven improvements. Once you launch the website, it is important to analyze its performance regularly and recommends changes. This will drastically lengthen the life of your website, and make it more effective.
Get in touch with us if you want to plan a website redesign strategy for your website. We provide website development services, custom website development, e-commerce web development, digital marketing services, and a lot more.