An Overview of Ecommerce Metrics and Tools for Conversion Rate Optimization
It is common and not surprising to find that despite spending a lot of time attracting visitors to your website, they are not converting into customers. What is surprising is that over 66% of businesses do not have a well-defined plan for optimizing their conversion rates. Although it may seem like there isn’t enough time […]
Conversion Rate Optimization: A Practice to Boost Sales & Revenue
Conversion Rate Optimization (CRO) is the practice of optimizing your website or mobile app in such a way that the share of users who perform a desired action from a website, landing page, ad, or other marketing materials improves drastically. The intended actions (conversions) can be purchasing a product, adding items to a cart, signing […]
